Zevy wasparfum branding design

About this Project

Client

ZÈVY (The Netherlands)

Scope

Branding (Strategy & Visual), AI imagery integration, product photography direction & product label design

ZÈVY Laundry Perfumes Zèvy collaborates with world-renowned perfumers, known for iconic scents like YSL's Black Opium and Gucci's Flora, to bring unparalleled fragrance experiences into your home. They are the only company globally that produces eau de parfum laundry perfumes. Their products are eco-friendly, vegan, and free of microplastics, utilizing upcycled ingredients and biotechnology.

Their product has a great trackrecord and is pioneering yet they were looking to build a brand around the product. The main question? How would ZÈVY be if it was a person? We rolled out a strategic & visual approach to make sure customers can identify with ZÈVY before they have ever tried their products & scents.

Project description