Vic is a staple in the luxury mens clothing retail environment of The Netherlands. Carrying labels like Stone Island, C.P. Company, Clarks, Norse Projects, Veilance Arc’Teryx and more. With a great heritage since 1966 Quality and Innovations are from day one more than just the word. They're the pillars of their identity.

With a new generation at the helm of the company and a total transformation of the store into a world class retail experience, Vic was in need of a new branding that could match this transformation. In addition we designed the store window, shopping bags, limited t-shirts, coffee cups & stationary design to make sure everything is serving timeless evolution.