About this Project

Client

NITRO (Venice Beach, Los Angeles)

Scope

Branding (Strategy & Visual), CGI Campaign

NITRO is brewing in Los Angeles and we are here to fuel you. We’ve been working on a new coffee concept in LA. While we love the aesthetics of Blue Bottle and Erewhon, we wanted to create something that turns heads on the sidewalks.Introducing: a concept for the outlaws, NITRO.

Your cult favorite brews packaged in an 'outfit' that will make you want to get some for the packaging alone. The new hangout where we know: coffee is nothing more than risk management (and aesthetics, of course).

Project description

Close-up of a hand holding an iced coffee in a plastic cup with a label reading 'Liquid Outlaws, Nitro.'

Person holding a cardboard carrier with two orange beverage cups labeled "NITRO."

Person holding two takeaway coffee cups and using a smartphone, displaying an image of a meal with the text 'NITRO Liquid Outlaws' on the screen.

Close-up of a hand with rings holding a white paper coffee cup with bold red lettering on a countertop.

Shop window with 'NITRO' sign, coffee bags, grinders, pastries displayed.

Skateboarder passing by red wall with text and large white letters, urban street scene.

Person holding an orange canned drink labeled 'Nitro 1/2 Vanilla,' wearing black clothing, seated on steps.

Scattered promotional flyers with bold orange and white design featuring the text 'NITRO' and images of hands holding iced coffee.