RECENT MARKETING CAMPAIGNS FROM young BRANDS THAT you need to know
In a world dominated by legacy players, it’s always refreshing—and inspiring—when young brands come out swinging with sharp, culturally relevant campaigns. These aren’t just one-off stunts; they’re strategically executed ideas built to spark conversations, drive engagement, and position these brands way ahead of their years.
1. MATE The Label – "Clean from Soil to Skin" Sustainability-focused brand MATE has been gaining traction by owning its narrative with purpose-first storytelling. Their recent “Clean from Soil to Skin” campaign leaned heavily into transparency and education, showing their entire eco-conscious supply chain in a visually stunning way. With minimalist design and honest messaging, MATE proved that purpose and aesthetics can coexist—and convert.
2. Parade – "Softwear for Everywhere" Underwear brand Parade launched its “Softwear” campaign with a strong Gen Z pulse. Bright visuals, inclusive casting, and platform-native content across TikTok and Instagram helped Parade stand out in a saturated market. Their playful, confident tone combined with real community engagement created not just buzz, but a loyal following.
3. Glossier – "You Look Good" (Relaunch) While Glossier isn’t exactly new, its recent relaunch of the “You Look Good” tagline showed how even young cult brands can successfully revisit their roots. The campaign was clean, confident, and omnichannel—balancing nostalgia with modern relevance. It tapped into emotion, empowered consumers, and reignited love for the brand without feeling like a rehash.
4. Chamberlain Coffee – "Coffee, but Make It Vibe" Emma Chamberlain’s coffee brand isn’t just selling caffeine—it’s selling a lifestyle. Their recent campaigns bring in bold 3D visuals, playful CGI animations, and vibrant packaging that jumps off the screen. By combining influencer power with smart visual branding and tone-of-voice consistency, Chamberlain Coffee shows how to scale niche cool into mainstream heat.
5. Poppy – "Soda’s Back" Poppy, the gut-friendly soda brand, recently launched its "Soda’s Back" campaign, tapping into early-2000s nostalgia and pop culture aesthetics. Through bold colors, fast-paced editing, and platform-native humor, Poppy reinvented soda for a wellness-driven audience. It nailed the balance between health messaging and fun—without losing cool factor.
What These Brands Get Right
A clear point of view
Creative that feels native to the platforms it lives on
Consistent visual and verbal identity
Real community-first energy (not performative)
A willingness to try, test, and evolve in public
Conclusion
These young brands aren’t trying to be everything to everyone—they’re choosing depth over noise, clarity over complexity. By doubling down on identity, voice, and culture, they’re not just launching campaigns—they’re shaping movements. The takeaway? You don’t need 100 years of legacy to make impact. You just need the guts to do it differently.
